No Refined Flour
No Artificial Colours or Flavours
No Palm Oil
Twice-Baked Crunch
No Preservatives or Emulsifiers
Real Cinnamon
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THF Cinnamon Bliss Rusk | 240g
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Product Highlights
A crunchy, lightly spiced tea-time rusk made with the warm, natural aroma of real cinnamon. Made with 100% wholemeal wheat flour and absolutely no refined white flour (maida), this 240g pack is a source of protein and fibre with a gentle, honest sweetness.
No chemical preservatives, no artificial colours or flavours, no palm oil, and no emulsifiers, just clean, simple ingredients. Perfect on its own or dipped in your tea or coffee.
Ingredients: Wholemeal Wheat Flour (Chakki Fresh Atta), Semolina (Sooji), Cane Sugar, Rice Bran Oil (Edible Vegetable Oil), Yeast, Wheat Gluten, Cinnamon, Iodised Salt, Rosemary Extract, Cultured Glucose.
Allergen Information: Contains wheat and gluten. Manufactured in a facility that also processes refined wheat flour, nuts, soy, and milk.

Frequently Asked Questions
What allergens does this contain?
This product contains wheat and gluten and may contain refined wheat flour, nuts, soya and milk from the facility where it is made. Anyone with an allergy to these ingredients should not consume this product. Please read the full ingredient list carefully before purchasing.
Is the cinnamon real?
Yes — ground cinnamon is in the recipe, with no artificial flavouring or added colour. That is why the warmth builds gently through each bite rather than hitting as a single sweet note the way a synthetic version does.
What else can I do with it?
Crumble it over yoghurt or stewed fruit for crunch, or serve it with a soft cheese the way you would a digestive. It holds its shape well in a bowl of warm milk, which suits a slower breakfast.
How do I eat it?
Traditionally dunked in hot tea or coffee for a second or two — long enough to soften the edge, not long enough for it to collapse. It also works dry alongside a drink, or crumbled over yoghurt or stewed fruit.
How do I keep them crunchy?
Airtight, away from steam. A rusk is dry by design, so what ruins it is humidity rather than time — a cupboard near a kettle is the worst place for it. If a pack softens, a few minutes in a low oven brings the snap back.