Our Background
We are part of the Narotam Sekhsaria Family Office (NSFO), with operations in India and the UK.
Our family office has a century-long legacy of creating successful enterprises, with decades of expertise in commodities trading, technology,and equity markets.
With an AUM exceeding $1 billion, NSFO stands as a leading investor in innovative brands, high end food retail and distribution as well as established Agro-tech firms that supply major UK and EU supermarkets.
Our unmatched credibility and extensive resources empower us to expand and scale pioneering food brands into new markets, making us an ideal partner for your supermarket.
Our Product Philosophy
We are committed to making healthy eating easy and exciting. Each of our brands and products are carefully curated, offering not only the flavours that people love but also the health benefits they need.
We look at transformational ingredients at the core, avoiding the conventional refined flours, refined oils and sweeteners.
Through a combination of the right ingredients and process, we like our product selections to have a strong nutritional composition – ensuring our customers don’t need to just fill themselves with empty food.
We choose only products which deliver the highest quality products without any compromise in its taste.
Our Commitment to Sustainability
We believe that the future of food lies in sustainability, and our brands are leading the way.
Supporting Small Farmers – We work with farmers who use eco-friendly millet farming practices.
Climate-Friendly Agriculture – Millets are drought-resistant and require significantly less water than conventional grains.
No Pesticides, No GMOs – All our products are free from harmful chemicals and genetically modified ingredients.
Gut-Friendly Whole Foods – We prioritize unprocessed, whole ingredients to support digestive health.