More sweet and savoury than heavily smoked. Paprika and tomato do most of the work, with a little sugar rounding it out, so it sits closer to a tangy barbecue sauce than a strong smoke flavour. There is no chilli heat to speak of.

The product is made with naturally gluten-free ingredients, but it is processed in a facility where nuts and dairy may be present. Anyone managing a nut or dairy allergy should take that into account before buying.